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Hook, line and sinker: Catching the attention of HCPs

Attention is the new currency in pharma marketing. With HCPs overwhelmed by information, delivering engaging content is crucial to standing out.

Building a high performance customer experience model

In the pharmaceutical industry, improving customer experience has become the goal, but it’s time to look at it in a new way.

5 minutes with… Roxana Redis, Charles River Laboratories

Roxana Redis, Associate Science Director of Advanced Modalities, Charles River Laboratories, talks about the exciting field of RNA.

Spoonful of Technology: Sept-Oct

Take a look at the latest examples of how pharma and its partners are working together to develop technology to solve key challenges.

How to maximise your year-end medical affairs and marketing budget

In the final quarter of the year, how can pharmaceutical teams make their final budget decisions count?
Christ Toth, CEO, Vantive on a blue and yellow background

5 minutes with... Chris Toth, CEO, Vantive

The former Baxter leader talks about the founding of Vantive, the challenges facing kidney patients, improving access to dialysis and more.

AZ's Dr Sunil Verma on the next chapter in cancer care

Ever wondered what one of the world’s top oncology leaders believes to be the next big thing in cancer care? Find out in our interview AstraZeneca’s Dr Sunil Verma.

Cracking compliance in the US: Key points for pharma to remember

What key compliance considerations should pharma companies keep in mind before releasing new research in the US market, and how can they avoid compliance pitfalls?