GOLD sits down with Claudia Martinez, Research Programme Manager, Access to Medicine Foundation, who explains the methodology behind the Access to Medicine Foundation’s 2021 Index, why access to medicine is still a challenge for the pharmaceutical industry and how companies can adapt their processes to reach to most vulnerable patient populations.

GOLD is joined in the studio by Arpita Pani, Senior Commercial Governance, Digital and E-Commerce Lead at Ferring Pharmaceuticals, to discuss the evolution and future of digital marketing in pharma, including the industry’s use of social media.

GOLD discusses digital health with Julien De Salaberry, an expert in health tech, who has worked across the pharma and start-up sectors, striving to solve healthcare pain points with technological innovation.

Professor Jonathan Sackier discusses COVID-19 myths and why pharma needs to find alternative ways to share research.

Graeme Hall, Executive Chairman of Brandon Medical, talks about how the medical device industry is evolving.

Claudia Adreani, Business Head of Customer Excellence, Boehringer Ingelheim, discusses the evolving world of marketing in pharma.

Eyeforpharma Chairman Paul Simms discusses the Barcelona 2020 event and pharma finding and communicating its purpose to the public.

James Saward-Anderson, co-founder, Social Tree Global, discusses why pharma should overcome its social media fears.