Uncategorised - European Medical Journal

Launching the Future of Technology in 3...2...1...

Innovative technology has changed the game in pharma, from AI-powered marketing campaigns to DNA sequencing tools. When this technology is combined with creative thinking, the potential for success is vast. It is critical for pharma to marry creativity with technology as they drive towards a patient-centric future

Almirall’s Francesca Wuttke on the value of digital innovation for patients

Francesca Wuttke, Chief Digital Officer, Almirall, shares her thoughts on how digital transformation, motivation and innovation can change patients’ lives for the better.

Raising the Voices of Rare Disease

Rare diseases are complex conditions, but these patients are highly educated and determined, using platforms such as social media to make strides towards improving knowledge. It is vital that medical affairs executives consult these empowered, expert patients as they uncover unmet needs and think beyond the medication.

EMJ Oncology 8 [Supplement 2] 2020

Review of the Latest Developments in Treatment of Hormone Receptor-Positive Advanced Breast Cancer

MONARCH 2 was a global, randomised, double-blind, Phase III study of abemaciclib or placebo in combination with fulvestrant in premenopausal…

EMJ Oncology 8 [Supplement 2] 2020

Latest Developments in Advanced Breast Cancer Treatment: A Discussion with Two Key Opinion Leaders about the CDK4/6 Inhibitors Abemaciclib, Palbociclib, and Ribociclib

The introduction of cyclin-dependent kinase 4 and 6 (CDK4/6) inhibitors in the treatment of advanced breast cancer (ABC; inoperable locally advanced…

Virtual or Face-to-Face in the Post COVID-19 World?

Niccolo Machiavelli and Winston Churchill have both been credited with the advice: “Never waste the opportunity offered by a good crisis.” It would be…

Talking to Nina Antinora

Nina Antinora, CEO of mindfulness company Change It Up, talks about the importance of soft skills for both marketing and medical affairs professionals, how to prevent burnout, and incorporating mindfulness into your daily schedule.

Interview: Prof Andrew Shennan

Prof Andrew Shennan | Professor of Obstetrics, King’s College London, St Thomas’ Hospital, London, UK…

Great Expectations: Patients Overestimate In Vitro Fertilisation Success

The general public is known to overestimate the success rate of in vitro fertilisation (IVF)…

Review of the European Society of Human Reproduction and Embryology (ESHRE) virtual 36th Annual Meeting 2020

DISTANCE and disease were no barrier to this year’s annual meeting of the European Society of Human Reproduction and Embryology (ESHRE)…