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Pharma News, Views & Analysis

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Tipping the scales of KOL success

How can pharma maximise the impact of key opinion leaders in the ever-evolving digital world?

Mastering medical affairs

Medical affairs is becoming increasingly complex, but industry-academia collaboration aims to tackle this head on.

The brains behind neurological breakthroughs

The recent approval of lecanemab is a win for Alzheimer’s patients, but how can pharma ensure access?

Pharma in Poland

Travel to Poland to discover the factors driving its pharmerging status and access to medicine challenges.

Reflections and predictions for 2023

Explore the key trends and themes industry experts predict will be in store for pharma over the next 12 months.

Mental health matters in pharma's approach to care

Treatments for cancer are continuously advancing, but pharma must also focus on supporting patients’ mental health.

Utilising data lakes in pharma

Pharma’s data lake is increasing in size. Read to find out how the industry can use it to its best advantage.

A blockchain solution for pharma

How can blockchain-based technology advance business development and investment?
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