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Customer experience is a key driver of product adoption in any industry – and this is no exception for the pharmaceutical realm. How can pharma create the best customer experience journey for their customers based on their preferences for learning, adoption and support?
Key takeaways
Winning websites: HCPs seek up-to-date, trusted and free information, with younger HCPs more likely to value pharma product sites as “critical” than older HCPs.
Digital advertising: HCPs prefer quality over quantity in digital communications; pharma has a great opportunity to leverage data more effectively and elevate user experiences.
Patient resources: HCPs want greater access to patient management guidelines, case studies, and patient resources – areas where pharmaceutical companies have an excellent opportunity to place more focus.
Data and insights: Many HCPs are actively engaged in learning measurement methods, presenting a valuable opportunity for pharma’s to more fully leverage these insights.
How can EMJ help?
EMJ provides pharmaceutical companies with a valuable opportunity to connect with healthcare professionals and address their needs, enabling companies to align with many of these preferences.
As an independent open-access site, we provide free access to high-quality, trusted information and share it with our database of over 700,000 healthcare professionals. Our offering includes symposium reviews, patients case studies and the EQOH score, a feedback mechanism that allows HCPs to rate content and provide insights on its usefulness.
