How HCPs consumed medical content in 2024 - European Medical Journal

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How HCPs consumed medical content in 2024

EMJ GOLD

In 2024, the way healthcare professionals engaged with medical content took a decisive turn. New formats gained traction, drawing HCPs away from traditional resources, while podcasts cemented their place as a go-to source for insights across therapy areas. This infographic explores how content consumption is evolving, what’s driving these shifts and what it means for the future of HCP engagement.

Check it out to uncover:

  • The one content format that captured HCP attention more than any other. Find out why it’s replacing traditional formats and reshaping medical education.
  • Major surge in podcast consumption, with certain topics standing out. Discover what topics kept HCPs listening and why audio content is on the rise.
  • How content preferences shifted across therapy areas, reflecting differing HCP needs. See what this tells us about the future of medical content.

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