A NEWLY published review sheds light on how the digital revolution is reshaping the field of cosmetic dermatology. The article, authored by Aurore D. Zhang, Boston University Chobanian and Avedisian School of Medicine, Boston, Illinois, and team, explored cutting-edge technologies such as AI, augmented reality (AR), and telehealth, which are redefining patient engagement and clinical practice.
AI is driving personalized care by analyzing unique skin profiles and tailoring treatment plans. AR allows patients to visualize cosmetic outcomes, such as fillers and laser treatments, fostering informed decision-making. High-resolution imaging aids early detection of skin changes, enhancing treatment precision. Yet, the review cautions that AI and AR’s simulated outcomes can set unrealistic expectations, emphasizing the need for clear communication between dermatologists and patients.
The review also discusses the “social media effect,” noting how platforms like Instagram and TikTok have normalized cosmetic procedures by showcasing real-time results and trends. While social media serves as an educational tool, it can also perpetuate unrealistic beauty standards. Influencers often promote treatments and products without medical expertise, potentially misleading patients and fueling unnecessary procedures. Dermatologists are urged to educate patients on credible sources and the risks of unregulated treatments.
Telehealth, accelerated by the COVID-19 pandemic, is another focus. Virtual consultations have expanded access to cosmetic dermatology, particularly for patients in remote areas. However, the review highlights limitations, such as the inability to assess skin texture and movement virtually, underscoring the importance of in-person visits for accurate diagnosis and personalized care.
Looking ahead, the review calls for further research into AI, long-term effects of popular treatments, and the psychological impact of social media-driven beauty standards. As cosmetic dermatology evolves, balancing technological innovation with ethical, patient-centered care will be crucial.
Reference: Zhang AD et al. Cosmetic dermatology in the digital age. J Clin Med. 2024;13(22):6953.
