Explore the evolving trends in pharma marketing budgets, from peak highs to pandemic-driven dips. This infographic reveals where to allocate your budget as the year draws to a close, highlighting key areas like hyper-personalised campaigns, KOL engagement and on-demand video to drive smarter, more effective marketing strategies.
Check it out to uncover:
- Pharma’s fastest-growing sector in 2023.
- The content type transforming HCP engagement post-congress.
- A game-changing tactic slashing email opt-outs by half.
- Why last-minute spending could be your biggest risk or reward.
